When the Apple Watch first hit retailer cabinets, the gadget was positioned as one thing of a trend accent. This was clearly evident by Apple’s advertising and marketing efforts on the time, to not point out the $17,000 Apple Watch Version which was clearly designed to compete with high-end timepieces.
A couple of years later, loads has modified. Not solely is the Apple Watch Version nothing greater than a reminiscence, the Apple Watch has advanced right into a potent and succesful life-style. Certainly, the main focus of the Apple Watch person expertise has shifted and is now centered strongly on well being and health options. In flip, we’ve seen fairly a couple of tales over the previous few years involving the guts sensor on the Apple Watch fairly actually saving lives.
In gentle of this, and within the wake of Apple lastly releasing its long-awaited ECG app, Apple in the present day launched a brand new advert sequence dubbed “Actual Tales” which highlights tales from actual individuals whose lives had been saved on account of the Apple Watch’s well being options.
The primary video encompasses a man named Michael Jackson who has spastic quadriplegic cerebral palsy.
“At some point I began to really feel slightly bit off,” Jackson says within the industrial. “A short time later I really awoke from a notification on my Apple Watch that stated my coronary heart charge was above what my restrict was for a interval of relaxation.”
Jackson subsequently went to the ER, docs discovered that Jackson had sepsis, a probably life-threatening situation.
“I’ve at all times admired Apple,” Jackson added, “however I by no means thought that I might have ever admired Apple for probably saving my life, as a result of that’s what the watch did.”
One other advert from the sequence could be seen under: