As we and others reported final night time, Google has confirmed it’s shutting down its messaging app Allo that by no means actually caught fireplace in one thing of a streamlining of its fractured messaging app technique.

It’s a method, should you may name it that, that’s seen the search large launch greater than half a dozen messaging apps that every one have slight variations and completely different functionalities, which means Google has all the time lacked a sort of iMessage and even Facebook Messenger-style all-in-one app for this type of factor, which has definitely left the corporate at considerably of an pointless and demanding drawback.

Stan Chudnovsky, the Facebook vice chairman in control of Messenger, instructed us only a few days in the past that we’re within the midst of a refined however necessary shift on this space, away from primarily Newsfeed-style and one-to-many interactions and again to smaller, extra intimate message sharing — to the purpose that now, in his phrases, one-to-one-style communication now “trumps” each different kind.

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Having mentioned all that, Google’s messaging efforts have arguably been in every single place so far, although the corporate appears to be transferring in the fitting course to lastly deal with that. It’s shaving its seven completely different messaging apps down to 5, for instance, with the wind down of traditional Hangouts and Google Allo. That also leaves Messages, Hangouts Chat, Hangouts Meet, Duo and Google Voice.

For its half, Google is aware of it must simplify issues. In an organization weblog submit, Google vice chairman of client communications merchandise Matt Klainer writes about what’s subsequent. “We wish each single Android system to have an incredible default messaging expertise. We’ve been working intently with the cell business to improve SMS so that folks all over the world can extra simply get pleasure from group chats, share high-res images, and get learn receipts on any Android system. Because of partnerships with over 40 carriers and system makers, over 175 million of you at the moment are utilizing Messages, our messaging app for Android telephones, each month.

“We constructed Duo, our easy, high-quality video calling app, so that you by no means miss a second with the individuals who matter most. It’s certainly one of Google’s highest rated cell apps and is seeing robust development and engagement throughout each Android and iOS.” He goes on to notice that Google launched Duo assist for iPad, Android tablets, Chromebooks, and sensible shows, along with the power to depart a video message.

Relating to Hangouts Meet, the corporate not too long ago launched the power to arrange conferences with as much as 100 contributors, making it simpler for companies to make use of. Within the coming months, Hangouts Chat prospects may also have the ability to herald individuals from outdoors their group like shoppers, distributors and numerous companions.

All of which is to say — there’s a bit of bit extra of an overarching imaginative and prescient now that ties Google’s messaging properties collectively. Not less than, that’s what the corporate is saying. “We’re excited by the progress we’ve made with our communications expertise over the previous few years, and able to take what we’ve discovered from Allo and put it to work to make Messages even higher,” Klainer’s submit concludes. “And by refocusing on Messages and Duo for shoppers and Hangouts Chat and Hangouts Meet for staff collaboration, we’re targeted on delivering a less complicated and extra unified communications expertise for all of you.”


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