Alexandre Meregan says that music, and audio basically, has at all times been core to his life. However in the future on his five-minute commute to work, attempting to take heed to a podcast for the primary time, he realized that by the point he arrived at work he had solely heard an introduction and a business jingle.
He instantly went to work on Koo!, a short-form podcast app geared toward younger folks. Koo! lets customers file as much as one minute of audio, add “sound stickers” like a drum roll or a poop sound, and share the “Koo” in a feed with their mates and followers.
Meregan believes that some younger persons are hesitant to share their ideas on social media, which is generally image or video-based, due to the quantification of their self-worth by way of Like counters. With Koo! customers can merely communicate their ideas with out having to share an image or video.
“At Koo! we imagine plenty of nice content material is being held again by youngsters as a result of insecurities that comes with picture and video,” stated Meregan onstage at TechCrunch Disrupt Berlin on the Startup Battlefield. “We really feel that what you say must be extra essential than the way you look.”
Like most social networks, Koo! is primarily targeted on buying new customers earlier than specializing in a income mannequin. Advert-supported income is the obvious choice to earn cash, however Meregan says that the staff has been floating round a couple of different concepts, as nicely.
One user-acquisition tactic, in accordance with Meregan, is to focus on YouTube content material creators and provides them a complimentary service to share their ideas and voice.
A handful of startups have tried their hand at audio-based social networks, however few have managed to realize a lot traction.
Koo! is backed by Candy Studio, although Meregan declined to share the quantity of funding the corporate has obtained so far.