The Recreation of Telephones (apologies to George R.R. Martin) is attending to be an more and more powerful one to play for handset producers. Simply take into account, for instance, new knowledge from Counterpoint Analysis that exhibits Samsung (no shock) stays the highest smartphone maker on the planet as ranked by world smartphone shipments. However although Samsung is on the high of the listing, its shipments truly proceed to say no.

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Samsung boasted a 19 p.c world smartphone market share within the third quarter, in keeping with Counterpoint Analysis. The South Korea-based tech large shipped 72.2 million items between July and September, which was down 13% year-over-year in comparison with the 83.three million items Samsung shipped throughout the identical interval in 2017. Again then, the corporate had a 21% market share globally.

To make sure, a part of the decline is greater than Samsung. It is a market-wide drawback, with SamMobile noting that world smartphone shipments fell 5% throughout the third quarter. What’s extra, China is the most important smartphone market on the planet, and it likewise noticed a decline throughout Q3 for the fifth straight quarter.

For some extra context across the third quarter numbers, SamMobile goes on to notice that the launch of the Galaxy Notice 9 definitely helped Samsung’s Q3 efficiency. However it’s Huawei that’s seeing the most important progress. “The Chinese language firm’s market share elevated by a whopping 33% within the Q3 of 2018, vis-a-vis Q3 of 2017. It shipped 53.2 million items over the three months interval this 12 months, capturing 14% of the worldwide market.”

Coming in at quantity three on the listing is Apple, with iPhone shipments mainly resulting in a flat 12% world market share.  Oppo and Xiaomi spherical out the highest 5 listing, with a 9% world market share every.

Again to Samsung, some key launches are nonetheless arising past the fourth quarter, just like the foldable cellphone and Galaxy S10 — each of which aren’t being unveiled till early 2019. Nonetheless, Counterpoint’s numbers present Samsung did get some excellent news within the third quarter, comparable to the truth that it recorded its highest ever cargo in Asia. Per SamMobile, Samsung throughout the quarter “was additionally the most important smartphone vendor in Europe, Latin America and Africa, with 31%, 37% and 25% market share respectively.”

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